Patrice Bunch
I align product strategy with business goals to turn insight into impact across every category I touch.
I align product strategy with business goals to turn insight into impact across every category I touch.
Senior Merchandiser
SENIOR MERCHANDISER | LUXURY & PREMIUM PRODUCTS | WATCHES, JEWELRY, HANDBAGS, ACCESSORIES, FASHION
Merchandising leader with over nine years of experience across fine and high medium-high jewelry, luxury handbags, accessories, watches (both luxury and commercial), and fashion. Known for driving regional product strategy, optimizing complex assortments, and leading high-impact initiatives including Made to Order and pre-sale programs. Skilled in blending analytics, storytelling, and cross-functional execution to deliver measurable results across premium and luxury markets. Brings deep category ownership, strong retail insight, and a hands-on approach to building performance-driven merchandising strategies.
My Approach
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Analytical Merchandising
I use data to drive decisions—from optimizing SKUs across multiple categories to identifying multimillion-dollar growth opportunities in jewelry, watches, and leather goods.
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Cross-Functional Execution
I lead across functions. I work seamlessly with retail, e-commerce, logistics, finance, and marketing to translate merchandising strategies into real results in stores and online.
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Assortment Strategy & Buying
I manage complex product strategies across fine and high medium-high jewelry, accessories, handbags, and watches—balancing regional business needs with global brand direction through both creative development and commercial planning.
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Process Innovation
I build systems that work smarter. From reporting automation to pre-sale workflows, I create tools and processes that improve visibility, speed, and sell-through.
Experience
December 2023 - September 2024
Led regional strategy for large leather goods and accessories in North America.
Executed the Mary Katrantzou handbag relaunch ($5,000–$75,000 price range), achieving a 75% sell-through within one year through strategic in-store storytelling and sales activation.
Launched field training initiatives that increased store pre-orders by 900%, strengthening sell-in performance across boutiques.
Designed and deployed Power BI dashboards and Excel tools to streamline planning, buying, and reporting.
Partnered with retail, visual merchandising, and training teams to align product execution with brand and sales goals.
Ended role in 2024 to pursue professional development and personal goals.
Senior Merchandiser
Category : Large Leather Goods & Accessories
December 2022 - December 2023
Merchandiser
Directed jewelry and large leather goods merchandising across the U.S. and Canada.
Elevated Serpenti from the #3 to the #1 regional jewelry line, with over 100% YoY sales growth.
Drove a 30% increase in jewelry sales through improved category planning and retail engagement.
Led assortments and store rollouts across 32+ boutiques.
Created reporting tools and seasonal buy strategies to support ongoing performance optimization.
Category : Jewelry , Large Leather Goods & Accessories
June 2017 - December 2022
Product Specialist
Oversaw merchandising for jewelry, watches, large leather goods, and accessories across 20+ North American boutiques.
Managed $150M+ in annual product buys, balancing global strategy with local market needs.
Optimized 4,000+ permanent SKUs and onboarded ~500 seasonal products per year.
Maintained oversight of over 10,000 inactive references, ensuring catalog accuracy across all active stock.
Scaled yellow gold jewelry revenue from $1.3M to $8.7M over 7 years (+569% growth).
Designed regional assortment strategies that cut boutique inventory costs by 20%.
Built Excel-based tools that reduced reporting time by 50% and improved visibility of key performance indicators.
Worked cross-functionally with demand planning, global HQ, e-commerce, external retail partners, and operations teams to execute full product lifecycle from buy to sell-through.
Category : Jewelry, Watches, Large Leather Goods & Accessories
May 2017 - June 2017
Monitored inventory levels across outlet locations, ensuring stock availability for key retail periods and promotions.
Flagged potential stockouts or overstock situations by tracking sell-through and replenishment cadence.
Partnered with allocation and planning teams to redistribute product between stores when needed.
Supported preparation for promotional events by identifying SKUs aligned to markdown strategies.
Reviewed aged inventory to make recommendations on markdowns, transfers, or liquidation.
Helped execute reforecasting in partnership with planning to align buys with updated sales trends.
Merchandise Analyst - Outlet
Category : Watches
February 2014 - May 2017
Merchandise Analyst - Licensed Brands
Played a key role in global product strategy, working closely with internal teams across design, production, planning, marketing, and e-commerce to build commercial watch collections.
Supported development across a portfolio of licensed brands by analyzing sales trends, identifying assortment gaps, and driving seasonal product direction.
Liaised with major business partners and global retailers—including brand teams and wholesale accounts—to align on assortment needs, pricing, and delivery strategy.
Collaborated across regions to support the sell-in process and ensure tailored product flow to markets worldwide.
Rebuilt the reporting framework, automating core templates and implementing macros to reduce manual work by 50% and improve decision-making speed.
Maintained SKU-level assortment line plans and delivered data-backed recommendations that informed design direction and global distribution planning.
Category : Watches
February 2014 - February 2014
Temporary Merchandising Assistant
Returned to support merchandising team during seasonal prep.
Assisted with sales reporting, line plan coordination, and product data updates.
Supported prep for line editing meetings and partnered with PD, styling, and design teams.
Category : Women’s Wear
October 2013 - December 2013
Temporary Product Development Coordinator
Managed development packages and sample logistics for seasonal product lines.
Partnered with cross-functional teams on quality, margin, and delivery goals.
Tracked production and initiated wear tests for new jewelry designs.
Category : Jewelry and Handbags
July 2013 - September 2013
Temporary Merchandising Assistant - Ecommerce
Built and managed web assortment for seasonal launches.
Created bestseller reports and managed SKU visibility based on inventory trends.
Supported e-commerce layout and image updates to improve conversion.
Category : Women’s Wear
April 2013 - July 2013
Merchandising Intern
Managed product samples and supported fabric sourcing for seasonal collections.
Participated in trend reviews and created competitive landscapes for line development.
Category : Women’s Wear
February 2013 - April 2013
Wholesales Intern
Supported showroom setup, buy meetings, and training booklets for wholesale accounts.
Generated reorder lists and sales reports to track post-market performance.
Category : Women’s Wear
August 2012 - February 2013
Merchandising Intern - Licensed Brands
Assisted in watch line development for Tommy Hilfiger, Lacoste, Hugo Boss, Coach, and Juicy Couture.
Produced trend boards and conducted SKU-level productivity analysis.
Managed internal tools and assortment boards to support merchandising workflow.
Category : Watches
January 2012 - May 2012
Merchandising Intern
Conducted sell-through analysis and supported showroom presentation prep.
Partnered with cross-functional teams to execute seasonal line development.
Created digital style boards and maintained the merchandise archive database.
Category : Men’s Wear
Education
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- Data Analysis and Visualization with Power BI
- Data Modeling in Power BI
- Extract, Transform and Load Data in Power BI
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- Developing Business Excellence
- Skills For Success
- Master Your Communication Impact
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- PC Skills Excel Level 2
- PC Skills Excel Level 3
- PC Skills Excel Expert Level
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- Masters of Fashion Merchandising
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- Bachelors Of Art In Business Management