Learn More

Led long-term strategies that repositioned category performance.

• Grew Bulgari’s yellow gold business by 569%, scaling from $1.3M to $8M.

• Repositioned large leather goods through store audits, competitor analysis, and assortment planning, leading to flagship relaunch investments.

Managed seasonal buys across permanent and novelty SKUs.

• Owned $150M+ in annual open-to-buy across North America.

• Balanced long-term brand DNA with short-term trend injections, tripling yellow gold SKUs over two years.

• Enabled localized assortments by capturing boutique-specific needs.

Used tools like Power BI and Excel dashboards to drive visibility and action.

• Built dashboards for pre-order tracking, reducing fulfillment errors by 60%.

• Used data insights to advocate for larger capsule buys and more targeted stock allocation.

• Created regional case studies that secured HQ buy-in on assortment changes.

Drove high-ticket sales by building emotionally resonant product narratives.

• Facilitated MTO sales through 1:1 client storytelling, raising average order value from $7K to $40K.

• Created in-store experiences with VM kits showcasing materials, craftsmanship, and exclusivity.

• Led walkthroughs of capsule collections to improve store-level sell-in.

Worked across HQ, store, and production teams to ensure alignment from design to delivery.

• Collaborated with Rome-based departments including Planning, Pricing, Logistics, and Visual Merchandising.

• Led go-to-market efforts across e-commerce, retail, and training to support yellow gold expansion.

• Coordinated multiple departments to streamline MTO from client brief to fulfillment.

Deep understanding of luxury consumer behavior, competitor positioning, and store experience.

• Conducted competitor assessments in Dior, Hermès, and Louis Vuitton to benchmark retail experience and VM standards.

• Used insights to revamp lighting, fixtures, and product visibility in flagship boutiques.

• Supported the Costa Mesa store relaunch, leading to record exotic product sales.

Designed and executed learning programs for frontline staff.

• Delivered seasonal training roadshows across 8 boutiques, reaching 80+ associates.

• Led kickoff sessions with product samples, boosting storytelling confidence and sell-through (80–90%).

• Created pre-launch training formats now adopted across boutiques.

Monitored category health across design, launch, and markdown stages.

• Provided HQ teams with store-level input on SKU performance.

• Influenced product extensions in yellow gold based on repeat sales and reorder trends.

• Partnered with design to develop made-to-order product offerings based on client input.

Streamlined inefficient workflows and increased cross-team visibility.

• Built a pre-sale enablement dashboard adopted across 32+ stores.

• Shortened feedback loops for orders, product interest, and stock status.

• Enabled real-time visibility for Sales, Logistics, and HQ teams.

Informed decision-making with on-the-ground research and data.

• Completed full national tour of luxury competitors to evaluate merchandising strategy.

• Led pre-project assessments of MTO opportunity based on local market behavior.

• Used research findings to advocate for exclusive capsule buys and store remodels.