Role: Project Specialist – Merchandiser
Timeline: 2020 – 2022

Identified white space in Bulgari’s yellow gold assortment through competitive analysis (Cartier, Van Cleef, Tiffany, etc.).

Created a regional case study and pitched a revival strategy to Rome, securing buy-in.

Influenced category growth from $1.3M to $8M, a 569% increase.

Tripled SKU count and positioned yellow gold as a top performer across jewelry, watches, and large leather goods.

Collaborated with teams across Marketing, Retail, E-Commerce, Logistics, Planning, Design, Training, and HQ in Rome.

Leveraged Power BI to track sales at both store and corporate level.

Drove continuous seasonal assortment improvements based on store-level sales.

Project scaled from 2–3 test stores to full regional rollout.

Role: Senior Merchandiser
Timeline: 2022 – 2024

Relaunched the Made-To-Order program in North America, focusing on Costa Mesa, Toronto, and NY.

Conducted online training for all boutiques.

Designed and implemented a pre-sale coordination process using Microsoft Forms.

Facilitated all MTO sales through in-store storytelling and full lifecycle coordination.

Delivered $195K in MTO sales in one year, growing average order value from $7K to $20K.

Supported 10 total orders after a prior baseline of zero.

Worked cross-functionally with Visual Merchandising, Marketing, Logistics, HQ Pricing and Production teams thought out the full project

Role: Senior Merchandiser
Timeline: 2023

Co-led a merchandising tour across 8 key boutiques: NYC, Bal Harbour, Miami, LA, Costa Mesa, Toronto, Houston, Short Hills.

Audited stores, captured staff insights, and assessed merchandising against Louis Vuitton, Dior, Fendi, Gucci, and Hermès.

Identified gaps in lighting, fixtures, exotics assortment, and training.

Developed a regional playbook that guided store design and assortment planning.

Led to doubled investment in Costa Mesa store, exclusive capsule buy, and in-store inventory of 50+ exotic handbags.

Secured HQ buy-in to use samples for live store pre-launches and training.

Directly contributed to Costa Mesa becoming the #1 store in the region for LLG, previously New York’s title.

Role: Senior Merchandiser
Timeline: 2023 – 2024

Built and deployed a centralized pre-order tracking system using Microsoft Forms and Excel dashboards.

Improved coordination between Sales, Logistics, VM, and HQ.

Reduced pre-order errors by 60% and accelerated delivery response time.

Enabled clear stock visibility across all 32+ North American boutiques.

Facilitated real-time inventory negotiation with HQ based on order volumes.

Drove 90–100% sell-through of collaboration items before they arrived in stores, compared to 10–15% previously.

Used dashboard data to justify additional stock allocation and streamline order approvals.

Role: Senior Merchandiser
Timeline: 2024

Delivered Fall/Winter 2024 product training to 100 client advisors across 8 boutiques.

Conducted in-person walkthroughs with full sample sets and selling tools.

Coordinated with Training and Central Merch teams for messaging consistency.

Improved advisor storytelling capabilities and product fluency.

Training contributed to 80–90% capsule sell-through across participating locations.